AI is useful for answering business-related questions, but it can be more powerful if you use it the right way.
If you’re new to AI, there are multiple applications readily available – ChatGPT, Google Gemini, Microsoft Copilot and Meta AI among them.
Ask and you will get an answer, but if you’re specific with your questions, the answer will be more specific. For example, don’t just ask: “How do I market my business?” It’s better to ask: “What are some low-cost digital marketing strategies for a local service business with less than $1000/month to spend?”
Don’t ask: “How do I do X?” Try: “Give me a step-by- step plan for launching a subscription-based online news service.”
When you have an answer (almost instantly), follow up with more questions. Treat AI like a business consultant – it can keep going to clarify points, and refine answers through conversation.
But always remember, AI is not perfect. Use it to help you prepare and speed up your thinking, but verify important or high-stakes decisions with your accountant or lawyer.
