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Two dangerous words in email – ‘Reply All’

June 11, 2025

It started so innocently.

A manager at a small firm was seeking advice from a colleague by email about a client’s bill. The client had previously explained the bill in an email and included the email addresses of several sub-contractors and suppliers.

It had been circulated around the office via email. The manager hit “Reply” to his colleague . . . or so he thought. Instead, he hit the dreaded “Reply All”.

In the blink of an eye, his candid question about the client’s “unusually creative” expense claims went out to everyone – office staff, the business owners, the client and their suppliers, who were still copied in.

Cue instant panic. Phones started buzzing. A flurry of follow-up emails (“Please disregard the last message!”) only made it worse. It took an apologetic phone call and a lot of smoothing over to repair the relationship.

Thankfully, the client had a good sense of humour, but it could have been much messier.

Always, always double-check your recipients before you hit send. In business, confidentiality and professionalism are key.

Quick tip: If your email system allows it, turn off “Reply All” by default for group emails – or at least add a pop-up warning. A two-second pause can save you weeks of embarrassment.

Remember, nothing travels faster than an email you wish you hadn’t sent.

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Chartered Accountants Howick Auckland Chapel Road Blue
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