One of the most used AI tools for small businesses is creative writing. That’s because business people don’t necessarily make great writers.
So how is AI being used? Think about what writing you do through the day. Maybe as a builder, for example, you don’t think you do a lot of writing. But:
• You have to write emails to prospective clients, saying how good you are.
• You will occasionally have to reply to an unhappy client.
• You will need to write the words for an advertisement or flyer.
• You will need to keep your website or social media page up to date.
Once you start using AI writing tools, you’ll find all sorts of other uses. But always remember, AI is not you. If the words AI spits out don’t reflect your true personality or faithfully reflect your business brand, people who know you will be wary. Check everything before you press ‘Send’.
AI is here for good, but most small and medium businesses (SMEs) in New Zealand are still reluctant to adopt it.
The reasons: not understanding how it can be used, and little appreciation of its value to a business. However, some business pundits are suggesting those who adopt AI now will gain the most in years to come.
The reality is that AI can make a valuable contribution to your productivity. So how else can it help your business?
There’s a simple answer – ask AI. Be as detailed as you can about your business in your questioning. You might be a retailer, but you sell imported giftware in the city. You might be a plumber, but your specialty is drain laying in rural areas.
There are lots of AI programs to choose from, so just search online: “Ask AI a question”. You might be surprised at the answers.
