A stroll down the main street of a small town recently showed up a big difference in how store fronts looked.
Retailing is pretty tough these days, so if you want to give your business a boost, it's important to make sure your store looks inviting from the street. Here are five simple tips that could help transform your store from boring to beautiful:
Light it up: Make sure your store is well-lit and your products are easy to see. If your store gets foot traffic in the evening, consider keeping display lights on at night. Using LED lights can help you save on electricity costs.
Make the most of your window space: Create eye-catching displays that showcase your products, especially your best sellers. Keep your displays fresh and dust-free. If you see a cool display at another store, don't be shy to ask the owner for some tips.
Declutter: A couple of stores in the small town had cardboard boxes piled up at their windows. Boxes belong in the back, not blocking your windows. Make sure customers can easily access your counter without tripping over stuff.
Keep your signs looking fresh: Whether it's a price tag or your store's branding, make sure your signs are clean and well maintained. Worn-out branding suggests poor quality.
Keep the footpath clean: A quick sweep in the morning and some water when needed can make a big difference in how your store looks.
