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Making a decision on the most productive social media channels

November 23, 2023

When you chose the social media platforms on which to advertise your business, how did you decide? 

We’ve all heard of Facebook, Instagram, LinkedIn, YouTube and TikTok, but there are so many options out there! Some of the alternative social media platforms offer more niche followers, such as Neighbourly and Pinterest.

Here are Digital Boost’s top three tips to think about when choosing a social media platform for your business:

  1. Customer personas. To reach your customers, you need to know who they are. Once you’ve narrowed down who you’re targeting, find out what platforms they use and focus your efforts there.
  2. You don’t have to stick to mainstream channels if your offering is more niche – you could save by advertising on social media platforms that aren’t Facebook and Instagram. For example, if you’re selling jewellery, Pinterest could be a good alternative. If you’re in TV and film, you could benefit from Reddit’s huge communities.
  3. Does it have a dashboard? Today, having good real-time data means you can adjust your spend and focus your efforts where it matters the most. So ask yourself: what can each social media channel offer me in terms of reporting? Being able to monitor and measure how well your posts and ads are performing allows you to make better decisions and refine your strategy as you go.

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Article reprinted with permission of Digital Boost.

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