Marketing is an ongoing process

Now is an excellent time to prepare your plans for the coming financial year. Your marketing plan should usually be your first consideration.
 
  • Can you sell more to your existing customers? Maybe all you have to do is a little staff training. Everyone should ask the classic upselling question: “Will you have fries with that?”
  • Your existing customers are often a good source of new customers. An electrician who has a reputation for excellent work (and substantial prices), sends a notepad and business card with his invoices. Notepads are a great way of constantly reminding your customers you are around. They are too substantial and useful to throw away, unlike most other advertising material.
  • Involve as many people as you can in thinking about how you can go about your marketing. If yours is a small business, look for low-cost and no-cost ways to get more customers. Try looking up guerrilla marketing on the internet.
  • Marketing is not a one-off exercise. If you put flyers in people’s letterboxes, for example, you are not going to get much of a response if you do it just once. Repetition increases your chance enormously of converting a prospect to a customer. Real estate agents are good at this.

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