Marketing is an ongoing process

Now is an excellent time to prepare your plans for the coming financial year. Your marketing plan should usually be your first consideration.
 
  • Can you sell more to your existing customers? Maybe all you have to do is a little staff training. Everyone should ask the classic upselling question: “Will you have fries with that?”
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Programs check grammar

Proofreading is a great example of how technology is replacing humans.
 
Programs such as Grammarly are being relied on to check not only grammar and spelling, but also plagiarism. Does it supersede professional proof-readers? Not yet, and maybe never.
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Attention landlords

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AIM could be helpful

If you have seasonal income or will pay more than $60,000 of tax in the year, the new Accounting Income Method (AIM) could be good for you.
 
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IRD seeking more data, quicker

Inland Revenue is aiming to get as much data from you, in electronic format, as it can. 
 
It also wants to get this data much more quickly so it can make regular adjustments to the tax rates to cater for the Working for Families tax credit etc. More and quicker data would also enable the Government to get rid of secondary tax. Most of these changes will occur on 1 April 2019 or 2020.
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Get organised for annual accounts

The 31st of March is rapidly approaching. Now is a good time to think about getting organised for your annual accounts to minimise hassles. 
 
The following comments are based on a 31 March balance date. If yours is different, please adjust accordingly.
 
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The buzzword of the digital age

Cryptocurrency is the new buzzword for trading and investment in the digital age.
 
It's gained fame – and some notoriety – in recent years as a form of money that's designed to be secure and anonymous. 
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Callaghan Innovation

Innovation is often considered by economists as core to a country’s economic prosperity. At the turn of the 20th century, refrigerated exports put New Zealand ahead of many of our European peers and ranked us first against all others in GDP per capita. Whilst the world economy has changed a lot in the last 100 years, the New Zealand Government remains actively focused on stimulating increased innovation within the economy in an effort to increase economic growth and population wealth.
 
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